Our focus on Black and White Socks is Value. Who is a Black and White Customer?
Our customers don’t need to bring attention to themselves through the uniqueness of their socks. They have other more important features like a winning personality, a positive attitude towards life and an l can do type attitude. Typically they are a practical conservative individual that likes to keep things simple, take advantage of great value and avoid standing out unnecessarily in a crowd because of their brightly colored and over priced expensive socks.
That’s not to say that a Black and White Sock customer isn’t fashion conscious. A lot of our customers love nice fashion and spend the money for it. There just happens to be better things to spend extra money on then socks.